My name is Mirela Tanasin Sartore, and I am the founder and creative spirit behind AVA ROSSA. At 48, I bring with me 25 years of experience working with some of the world’s most prestigious high-fashion brands across the world. These years have shaped my eye for detail, my appreciation for quality and craftsmanship and my understanding of what makes something truly special.
In 2020, an unexpected change took place in my professional world. After ten years of collaboration, I received a "love" letter from an international fashion brand informing me of its decision to close several locations worldwide, including the one where I was working. What initially felt like an unexpected ending became the beginning of an entirely new chapter. Rather than seeing it as a setback, I chose to embrace the opportunity to learn something new. And so, my jewellery journey began.
Six years into this beautiful world of artisan jewellery, I can honestly say that it has been both a source of immense satisfaction and a constant challenge. I am a Virgo, after all, and a perfectionist by nature! Every detail matters, every finish must be just right, and nothing leaves my hands until I feel it has reached what I imagined. The process can be demanding, sometimes even frustrating, but the satisfaction of seeing a finished piece is ten times greater, and suddenly, all the struggles become worthwhile.
My philosophy at AVA ROSSA is simple: I want to know you, understand you and discover what makes you unique, so I can create Made-to-Measure jewellery that truly reflects your desires and personality. I believe that the most beautiful jewellery is not simply chosen; it is created with the person who will wear it in mind.
I deeply believe that each of us is as unique as the stones we use in our creations. Every gemstone has its own character, its own imperfections, its own journey. Before reaching us, stones travel from place to place, shaped by nature, time and person, until they are ready to become part of something beautiful. I see a beautiful parallel between their journey and ours. Perhaps we are all a little like gemstones: constantly evolving, shaped by our experiences, and becoming who we are meant to be.
Through AVA ROSSA, I celebrate these differences. I don’t believe in one-size-fits-all beauty. I believe in individuality, authenticity and the magic of creating something that belongs to you and only you.
From the very beginning, AVA ROSSA has been strongly committed to sustainability, a transparent pricing policy, and care for both people and nature. *I incorporate recycled precious metals into our process, and all our gemstones are 100% natural. *The price you pay for your jewelry reflects its true value. (metal + gemstones + craftsmanship + taxes) *It does not include additional markups for things like Advertising, Meta, or AI - costs we simply do not incur. We aim to reach you exclusively through word-of-mouth; if you are here, it means someone close to you has shared their experience with us.
AVA ROSSA is not about simply wearing jewellery. It is about wearing a story, expressing your individuality and celebrating the beauty of being yourself. Because perfection is not about being identical. It is about being uniquely you.
Thank you for your curiosity and trust.
Truly yours,
Mirela
