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Laval | Inel cu diamant in montura rotunda purtat pe mana alaturi de un inel solitaire Laval | Inel cu diamant natural de 2 mm in montura rotunda, aur alb 14k, pe fundal alb
AVA ROSSA
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Laval | Ring with 2mm Natural Diamond, 14k White Gold
The Laval ring showcases a 2 mm natural diamond, set in a round 14k white gold mounting. The fine line of the ring and the smooth contour of the mounting create a delicate design, suitable for wearing alone or alongside other rings. Technical specifications...
€449,95
€449,95
Chablis | Solitaire Ring with Natural Diamond 0.10ct, 18k white gold Chablis | Inel solitaire cu diamant natural 0.10 ct, aur alb 18k, pe fundal alb
AVA ROSSA
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Chablis | Solitaire Ring with Natural Diamond 0.10ct, 18k white gold
The Chablis ring showcases a 0.10 carat natural diamond in a delicate solitaire design, in 18k white gold. The fine line of the ring and the simple setting leave the brilliance of the diamond in the foreground, for understated elegance. Technical specifications Metal: 18...
€654,95
€654,95
Pau | Ring with 10 Natural Diamonds 0.15ct, 18k rose gold Pau | Ring with 10 Natural Diamonds 0.15ct, 18k rose gold
AVA ROSSA
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Pau | Ring with 10 Natural Diamonds 0.15ct, 18k rose gold
The Pau ring combines the warmth of 18k rose gold with the brilliance of 10 natural diamonds, with a total weight of 0.15 carats. Set in a delicate row, the diamonds outline a refined design, easy to wear on its own or together with...
€1.029,95
€1.029,95
Nevers | Set of 2 Rings with 0.23ct White and 0.50ct Black Natural Diamonds, 14k rhodium-plated white gold Nevers | Set de doua inele ovale cu diamante naturale albe si negre, aur alb rodiat 14k
AVA ROSSA
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Nevers | Set of 2 Rings with 0.23ct White and 0.50ct Black Natural Diamonds, 14k rhodium-plated white gold
The Nevers set brings together two rhodium-plated 14k white gold rings, in an elegant contrast between 0.23 carats of natural white diamonds and 0.50 carats of natural black diamonds. The oval shapes can be worn separately or together, for an expressive composition. Technical specifications...
€5.145,95
€5.145,95
Santorini | Engagement Ring with 0.40ct Natural Morganite and 0.99ct Diamonds | 18K White Gold Santorini | Engagement Ring with 0.40ct Natural Morganite and 0.99ct Diamonds | 18K White Gold
AVA ROSSA
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Santorini | Engagement Ring with 0.40ct Natural Morganite and 0.99ct Diamonds | 18K White Gold
Inspired by the pink-gold sunsets and unrivalled romance of the most beautiful Greek island, Santorini is an engagement ring that celebrates love in all its delicacy. It features a natural morganite surrounded by 0.99 carats of natural white diamonds, set in 18K white gold....
€1.927,95
€1.927,95
Sarajevo | Inel Safir Natural 0.99ct si Diamante 0.20ct | Aur Alb Sarajevo | Inel Safir Natural 0.99ct si Diamante 0.20ct | Aur Alb
AVA ROSSA
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Sarajevo | Natural 0.99ct Sapphire Ring with 0.20ct Diamonds | 18K White Gold
Inspired by the city where East meets West in unique harmony, Sarajevo is a ring of deep and timeless beauty. It features a 0.99 carat natural sapphire, with its intense blue and SI1 clarity, surrounded by 0.20 carats of natural white diamonds, set in...
€4.583,95
€4.583,95
Ohrid | Natural Oval Cut Sapphire Ring 3.85ct and Diamonds 0.40ct | 18K White Gold Ohrid | Natural Oval Cut Sapphire Ring 3.85ct and Diamonds 0.40ct | 18K White Gold
AVA ROSSA
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Ohrid | Natural Oval Cut Sapphire Ring 3.85ct and Diamonds 0.40ct | 18K White Gold
Inspired by the legendary sapphire lake and the mystical beauty of the oldest city in the Balkans, Ohrid is a ring of rare depth and brilliance. It features a 3.85 carat natural sapphire in an Oval Cut, surrounded by 0.40 carats of natural white...
€6.548,95
€6.548,95
Kotor | Ring with 13.00ct Natural Oval Cut Amethyst | 18K Rose Gold Kotor | Ring with 13.00ct Natural Oval Cut Amethyst | 18K Rose Gold
AVA ROSSA
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Kotor | Ring with 13.00ct Natural Oval Cut Amethyst | 18K Rose Gold
Inspired by the medieval town surrounded by violet-blue mountains and waters of mystical depth, Kotor is a ring with a dramatic, unconventional presence. It features a 13.00 carat natural amethyst in an Oval Cut, set in 18K rose gold. The intense violet of the...
€1.122,95
€1.122,95

What Does Gold Carat Mean? Purity, Value and Making the Perfect Choice

What does gold karat mean? Purity, value and the perfect choice

That number discreetly engraved on your jewelry – 9K, 14K, 18K or 24K – is not just a technical stamp. It is a statement about quality, durability and value. The karat of gold tells you exactly how much pure gold your jewelry contains and, implicitly, how it will behave over time. If you have ever wanted to truly understand what you are buying, this guide is for you.

Why is gold alloyed with other metals?

Pure gold is a soft, malleable metal – beautiful, but fragile for daily wear. To become strong and durable, it is combined with other metals such as silver, zinc, nickel or palladium. The karat indicates the proportion of pure gold in this alloy. The higher the karat, the more pure gold the jewelry contains – and the more valuable, but also more delicate, it is.

The karat guide: what does each one mean?

✨ 9K gold (37.5% pure gold)

  • Composition: 9 parts gold + 15 parts additional metals

  • Appearance: Paler, understated colour

  • Ideal for: Everyday jewelry at an affordable price; high durability thanks to the large proportion of alloy

✨ 14K gold (58.5% pure gold)

  • Composition: 14 parts gold + 10 parts additional metals

  • Appearance: A perfect balance between rich colour and strength

  • Ideal for: Quality modern jewelry – the most popular karat worldwide and the standard of the Ava Rossa collection

✨ 18K gold (75% pure gold)

  • Composition: 18 parts gold + 6 parts additional metals

  • Appearance: Deep yellow, with a distinctive, warm glow

  • Ideal for: Luxury fine jewelry, occasion pieces or special gifts

✨ 24K gold (99.9% pure gold)

  • Composition: Pure gold, no alloys

  • Appearance: Intense, warm yellow, extremely brilliant – but soft and easy to scratch

  • Ideal for: Collector's pieces, investments or decorative objects; rarely used in classic wearable jewelry

Sustainable jewelry – recycled and ethical gold

At Ava Rossa, quality does not stop at karat. We use 100% recyclable gold, from ethical sources, to create jewelry that respects both the craft tradition and the environment. Our jewelry is handmade in Romania, with a minimalist, elegant design that is easy to wear – perfect for any occasion, from an ordinary day to truly special moments.

Personalise your memories with gold jewelry

Turn the most important moments of your life into a precious keepsake. Whether you choose 14K gold for everyday elegance or 18K gold for an exceptional piece, every Ava Rossa piece of jewelry reflects the refinement, beauty and authenticity of your style.

✨ Jewelry with soul, created from gold with a story. Choose Ava Rossa.

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Visiting and using the online store avarossa.com (SITE), including ordering products, implies acceptance of the Terms and Conditions set out below. We reserve the right to modify the content of this document without prior notice. The online store avarossa.com is intended for individuals aged 18 and over and for legal entities. By becoming a member of the site, the person declares that they meet this condition.

The website www.avarossa.com is operated by:
SC TIM FASHION CONSULTING SRL (SELLER) CIF: RO30177722 Registered office: calea Victoriei nr 2, Sector 1, Bucharest Telephone: 0735.306.268 Email: info@avarossa.com

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The entire content of the site, including images, texts, symbols, web graphics, scripts, programs and visual elements, is the property of SC TIM FASHION CONSULTING SRL and is protected by copyright law and by the laws on intellectual and industrial property. Use of any of the elements listed above without the written consent of SC TIM FASHION CONSULTING SRL is punishable in accordance with the laws in force. The entire content of the site has been prepared with particular care regarding the accuracy of the data and information.

3. Products and services

The products available on the site info@avarossa.com are personalised and made by the site in question. Colours and design correspond to the images on the site. avarossa.com assumes responsibility for them. If the buyer notices any defects in the products, they may contact the administrator at the e-mail address: info@avarossa.com or the telephone number: 0735.306.268
The maximum amount of damages that info@avarossa.com may pay to any customer in the event of non-delivery or improper delivery is the amount collected from that customer. Regardless of how the order is placed (on the site, by e-mail, by telephone or by any other method), acceptance of the order, and therefore the meeting of minds and the conclusion of the sales contract, takes place when the customer signs the tax invoice that accompanies the product. The tax invoice serves as the sales contract. Placing an order, the automatic e-mail sent after the order is received, and discussions by telephone, e-mail or any other method with the staff of info@avarossa.com do not constitute firm acceptance of the order and therefore do not signify the conclusion of the distance contract.

4. Price
All prices displayed on the site, for products or services, are expressed in RON and include VAT. They do not include shipping costs, unless this is expressly specified on the site. The price for courier delivery is specified next to each order registered on the site. The price printed on the invoice will be the same as the one confirmed by telephone by the seller's representative.

5. Delivery
Products will be delivered directly by the seller or by courier. Unless otherwise specified, the costs of shipping the products by courier will be borne by the buyer. The amount of these costs will be confirmed by telephone by the seller's representative.

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Products ordered through the site will be paid for either in advance, by bank transfer to the seller's account, or cash on delivery, upon receipt of the parcel. In the case of advance payment, proof of the transfer will be sent by email to info@avarossa.com. AVA ROSSA reserves the right, in some cases, to offer the customer only the option of advance payment, taking into account factors such as the value of the order, the nature of the products and others. Ordered products must be paid for in full, otherwise delivery will be refused.

7. Quality, warranty and returns policy
All products sold by the seller meet the national legal provisions in force regarding product quality. The consumer has the right to notify the trader in writing that they are withdrawing from the purchase, without penalty and without giving any reason, within 24 hours of receiving the product. Also, in accordance with art. 7 para. 1 of GO 130/2000, the Customer has the right to unilaterally withdraw from the distance contract within 24 hours of the date of receipt of the product(s), without penalty and without giving any reason. In this case, the direct costs of returning the products will, by law, be borne by the Customer. The Customer is obliged to notify the seller in writing of their intention to return the products within a maximum of 24 hours of their delivery. Returned products must be in the same condition in which they were delivered, in their original packaging and together with the documents that accompanied them. The returned products will be delivered to the seller by the same method used for their initial delivery, insured for the duration of transport and at the buyer's sole expense. The seller will refund the value of the order within 30 days of the return date, by bank transfer or postal order. Return costs will be borne by the buyer. Shipping and goods insurance costs will not be refunded.

8. Force majeure and fortuitous events
Except where expressly provided otherwise, neither party to a concluded contract that is still in progress shall be liable for the failure to perform on time and/or properly, in whole or in part, any of the obligations incumbent upon it under the contract, if the failure to perform that obligation was caused by a force majeure event.
The party or the legal representative of the party invoking the above-mentioned event is obliged to notify the other party immediately and in full of its occurrence and to take any measures at its disposal to limit the consequences of that event.
The party or the legal representative of the party invoking the above-mentioned event is exempted from this obligation only if the event prevents it from fulfilling it. If, within 48 hours of its occurrence, the event does not cease, each party shall have the right to notify the other party of the termination of this contract by operation of law, without either of them being able to claim damages from the other. The party invoking the force majeure event must prove the impossibility of performing its obligations within 48 hours of the date on which the event occurred.

9. Disputes and final provisions
Any dispute that may arise between the seller and the buyer in connection with this document shall first be resolved amicably. If such a resolution proves impossible, it shall be settled by the court within whose jurisdiction the seller's registered office is located.

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