What sets us apart? Quality, passion and experience.

Welcome to the world of Ava Rossa – an online jewelry brand born from the desire to create beauty and refinement in their most delicate forms. Built on solid values – aesthetics, excellence and timeless elegance – Ava Rossa is more than a jewelry shop. It is a vision. A deep perspective on design and an authentic understanding of the needs of the modern woman.

The story behind the brand

I am Mirela Tanasin Sartore, the founder of Ava Rossa. My story in the world of design began in 1997, when I discovered what rigour, applied creativity and respect for the creative process mean. Over the years, I have worked with some of the most prestigious international luxury brands:

Gucci, Prada, Fendi, Valentino, Hermes, Lalique, Ginori 1735.

Each collaboration added a new layer to my perspective on style, aesthetics and luxury branding. Ava Rossa is the synthesis of this experience – distilled into jewelry created with heart.

Jewelry created with heart

Every Ava Rossa piece is more than a piece of jewelry – it is the expression of a story. A blend of minimalist design and hand-finished details, with particular attention to quality and refinement.

Before it reaches you, every design goes through a real test: I wear it myself, every day. I want to make sure it offers not only beauty, but also functionality, comfort and durability. Nothing leaves our workshop without having passed this test of real life.

We have consciously chosen to develop a limited portfolio of designs, precisely in order to optimise the manufacturing process and offer high-quality products at a balanced price. Quality over quantity – always.

For those who want something truly unique, we have the special projects section MTM (Made to Measure) – jewelry made to order, in direct dialogue with each client, so that the result reflects exactly the uniqueness and characteristics desired.

Why choose Ava Rossa?

✔️ Handmade jewelry, crafted with care and meticulous attention to the smallest details.
✔️ One-of-a-kind or limited-edition pieces, to preserve the authenticity of each creation.
✔️ A founder with over two decades of experience in the fashion and luxury design industry.
✔️ We test every design before launch, for a complete, uncompromising experience.
✔️ Real human interaction: we personally confirm every order – the person-to-person relationship is essential to us.
✔️ International collaborations with artisan jewellers from Italy, France and Greece – for special projects that raise the standards of craftsmanship.
✔️ Sustainable packaging, made from recycled materials, for minimal environmental impact.

Ava Rossa – more than a jewelry shop

It is a space where style, culture and emotion meet. Here you will find jewelry that tells a story – your story.

I invite you to discover the collections, explore the MTM projects and enter into a dialogue with me for creations that truly represent you. Ava Rossa is about authentic beauty, about refinement lived every day and about the sincere bond between creator and wearer.

✨ Welcome home. Welcome to Ava Rossa.